Review: Remote Rocks And Rolls

With the release of the iPhone 2.0 software on July 11th, the doors have opened for many creative and useful applications to change the way we use our iPhones (or iPod touch).

First out of the gate to show how to do a revolutionary application is Apple with their iTunes control software, Remote.

Remote turns your iPhone or iPod touch into a wireless controller for your computer. It works with v7.7 of iTunes on both Windows and OS X, and requires that iTunes be running.  However, it does not require that you share your library. I imagine using Remote while having your computer connected to a TV or speaker system, and controlling the music selection from the iPod. The system also has a “check this out” factor, as it is kind of weird changing the song from anywhere in the house.

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MobileMe: Exchange For The Rest Of Us

At WWDC last month, Apple unveiled it’s new MobileMe Service.  Adding on to and taking over the previous “dot mac”, MobileMe is an even more well rounded solution.  Along with updated name, Apple has added a number of new “Push” services.  Push email, contacts, and calendar to be specific.

How Does It Work?

Along with MobileMe comes Apple’s move to cloud computing.  This will be nothing new to those familiar with Exchange, but does simplify things a bit.  So how does it work?  Imagine you are at the computer and add a friend to your list of contacts.  A day later you have yet to sync your iPhone, but you are away from the office and need to give that friend a call.  With MobileMe, gone is the inconvenience that would normally require a drive back to the house or office to get that number.  As soon as you add that contact’s information to Address Book on your Mac, it is instantly sent up to the “cloud”, then resent back down to your Mac, PC, and or iPhone / iPod touch.

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The Importance Of Marketing: Microsoft’s Zune


Marketing is a vital element to the business world and is essential for any company to grow successfully. To endure a prolonged existence, a business has to successfully reach their target demographic by creating awareness of their good or service using such elements as advertising, promotion, and public relations. Consumers purchase a good or service because they have a need or benefit for that product. The marketer’s job is to discover those wants and needs, and provide a good or service that meets or exceeds the consumer’s expectations. By providing the right goods or services to the right people at the right time, place, and price, using the right promotion techniques, you ensure higher sales, amplified revenue, product growth and company growth. Without proper marketing, a company can suffer significantly, which is why so much money, resources, and man-power in a company are devoted to marketing.

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Inspiring Workspaces: Jaron Brass

Jason Brass’s Office: Consisting Of

Mac Pro 3GHz // 16GB RAM // 4x 500GB // X1900 XT // 2 x Superdrive // 2 x 30″ ACD // Logitech Z-5500 Sound System // 26″ Sony Bravia LCD TV //

About The Workspace

I’ve made some changes since my last series of pictures. Of course, the computer is new. I also replaced my old Philips LCD TV with a snazzy new 26″ Sony Bravia LCD. A bunch of accessories have managed to find their way to the machine, including a new Wacom tablet.

In addition to those changes, I recently had to send both of my displays in to AppleCare for repair. They both came back with new panels of the revision “B” variety. That means they’re not only brighter but they have improved contrast ratios. While the enclosures haven’t changed, the fact the panels are new has increased their lifespan by a large margin — meaning I won’t have to replace them all that soon.

Flash Review: Amazon Kindle

What is it?

The Amazon Kindle is an e-book reader that allows its users to download new content without the need of a computer. E-book readers have been around for years, but they never quite took off with consumers. However, what sets the Kindle apart from Sony’s e-book readers is the built in Sprint EVDO.  This allows the device to not only surf the web, but download all kinds of books, newspapers and magazines off of Amazon’s online store.

The Story

Several months back, online retail giant released the Amazon Kindle as their first e-book reader. It sold quickly as people thought it was great to be able to not only store hundreds of books, but also to be able to download those books wirelessly. The Kindle has been on the market since November, and has been in many ways, a huge hit for Amazon.

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iPhone Apps That Will Change The World

Ok, so maybe that title is a little bit of an exaggeration.  However, there’s no doubt in my mind that when iPhone 2.0 software comes out in July, the iPhone / iPod touch combo will be become a viable computing platform when the collective minds of developers get moving.

With that in mind, here are some applications that I would purchase or start using the instant they become available.

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Five Reasons To Use Google Docs

Over the last couple of weeks, I have added a new tool to my writing arsenal. Google Docs. If you haven’t heard of it before, it’s Google’s latest attempt to gain space in the Office market. It’s a free web based Office suite entailing a word processor, spreadsheet, and presentation app. It is currently still in BETA (would you expect anything else from Google?) and it originally was formed from the purchase and collaboration of the web app Writely.

Since then Google has added both spreadsheet and presentation functionality.

But what makes it so great?  Why should you uninstall Microsoft Office from your Mac or PC and embrace Google Docs? – here are five reasons.

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Green Apples

For awhile now Apple has been trying to go green. They have started making more of their computers aluminum, so that they can be more easily recycled.  If the rumors are correct, then the up and coming Macbook will be all aluminum, adding to the already aluminum Macbook Air and Macbook Pro.


The iPhone is known to contain a few harmful chemicals. Greenpeace has been after Apple to get the chemicals out of the iPhone for our own safety. Brominated compounds make up 10% of the weight of the circuit board, which when burned can create dioxin.  Also found were chlorine and toxic phthalate. The toxic phthalate can interfere with sexual development in mammals. It is a banned chemical in most of Europe, although not in America. The headphones are covered with the hazardous chemical. Hopefully, Apple has taken care of this problem when addressing manufacturing of the iPhone 3G.

Of course, the iPhone is not alone when it comes to harmful chemicals.  However, Apple has made it apparent that they are aware of these issues.  In June of last year, Apple moved its 15″ Macbook Pro to LED back lit screens in an effort to eliminate the use of Mercury.

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First Look: RapidWeaver 4

Back in 2004, Realmac software released the first version of its popular RapidWeaver web development software.  Since its initial release, it has won many awards from Mac publications all around the globe, and still continues onward with that trend.  Just a couple months ago RapidWeaver 4 hit the streets, and is already changing the way consumers create websites.  From its more professional iWeb-like templates to its ease of creating pages, RapidWeaver 4 is sure to be an instant hit for people who want a simple way to create professional looking websites.

Make a Site.

It couldn’t be any easier. You simply click file > new project, and a new project will form. Once you complete that, whenever you want to add another page, you simply click the button in the top left hand corner.  It will ask you what kind of page you want - From Blog and Photo pages, to Blank and Contact pages as well. Simple as that. You can now choose from the abundance of themes that RapidWeaver has to offer, or you can download more themes form the Realmac website. Editing your site is also very easy and straightforward. You simply hit the edit button to edit the photos and text on the current page, and if you want to see a preview of your site, just click preview to see a version of your site as it were already online.

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Start Fresh With Some Handy Apps

Let’s say you want to start fresh. Perhaps a clean-installation of OS X, or a good cleaning (and CRON jobs) of OS X’s underlying BSD sub-system. Well, here’s a list of around 15 (mostly) freeware applications that are useful to have on your system. I have also included alternatives, just in case you have something against a certain application.

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