Google Purchases YouTube

Google has laid speculation to rest — it is buying YouTube for US$1.65 billion in a stock transaction.YouTube operates a wildly popular Web site showing original videos in a range from amateurish to professional.

It will continue to operate independently after the Google acquisition “to preserve its successful brand and passionate community,� Google said Monday when it announced the deal.Bringing YouTube into the ever-growing Google empire will mean that users have a “better, more comprehensive experience� when they upload, watch and share videos, Google said.

It will also provide more opportunities for professional content owners to get their work out to a wider audience, the company said.

Macworld: News: Google to buy YouTube in $1.65 billion stock deal

This was unexpected to say the least, speculation seems to have been going on for months about who would acquire YouTube to fund it’s massive bandwidth bills and continue to make it grow. In my views, no better company could have taken it over, I cant wait to see what this acquisition does for YouTube.

Comments

  1. #1

    Codie Westphall

    hmm well since apple has one of googles founders on its board and since they bought youtube, would this be maybe somthing to do with iTV, what do u think, would be pretty cool but i thnk google might just be eliminating the competition

  2. #2

    Michael → michaelyurechko.com

    Wow, that didn’t look like it was going to happen, I’m just glad its still run by the youtube staff, because if they passed it to google, it would just be a nasty hell hole (like google video). Well good for youtube, they could use the money for making such a great service, and 1.65 billion isn’t that bad :P

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