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Category Archives for "Media"

How To: Building A Digital Movie Collection

Media has become a centric part of our lifestyle.  As of recent, Apple has made it easy to collect, purchase, organize, and play media through iTunes. They’ve made it easy to access this content through the Apple TV on our High-Definition TV in our living rooms, and play it back in gorgeous 1080P resolution.  But what about your existing DVD collection?  Shouldn’t it get some of this attention as well?  Here is a guide on building your own digital movie collection, and making the most of iTunes and Apple TV.

To complete this process, you’ll need to arm yourself with your personal DVD collection, plenty of free time, Apple iTunes, and third-party application Handbrake. Oh, don’t forget a nice large external hard-drive to house these movies (typically 1.5GB each).

What you’ll be doing is inserting DVDs into your Mac, ripping them to your hard-drive with Handbrake, importing them into iTunes, and adding meta-data.

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The Importance Of Marketing: Microsoft’s Zune

Introduction

Marketing is a vital element to the business world and is essential for any company to grow successfully. To endure a prolonged existence, a business has to successfully reach their target demographic by creating awareness of their good or service using such elements as advertising, promotion, and public relations. Consumers purchase a good or service because they have a need or benefit for that product. The marketer’s job is to discover those wants and needs, and provide a good or service that meets or exceeds the consumer’s expectations. By providing the right goods or services to the right people at the right time, place, and price, using the right promotion techniques, you ensure higher sales, amplified revenue, product growth and company growth. Without proper marketing, a company can suffer significantly, which is why so much money, resources, and man-power in a company are devoted to marketing.

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Flash Review: Amazon Kindle

What is it?

The Amazon Kindle is an e-book reader that allows its users to download new content without the need of a computer. E-book readers have been around for years, but they never quite took off with consumers. However, what sets the Kindle apart from Sony’s e-book readers is the built in Sprint EVDO.  This allows the device to not only surf the web, but download all kinds of books, newspapers and magazines off of Amazon’s online store.

The Story

Several months back, online retail giant Amazon.com released the Amazon Kindle as their first e-book reader. It sold quickly as people thought it was great to be able to not only store hundreds of books, but also to be able to download those books wirelessly. The Kindle has been on the market since November, and has been in many ways, a huge hit for Amazon.

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First Look: RapidWeaver 4

Back in 2004, Realmac software released the first version of its popular RapidWeaver web development software.  Since its initial release, it has won many awards from Mac publications all around the globe, and still continues onward with that trend.  Just a couple months ago RapidWeaver 4 hit the streets, and is already changing the way consumers create websites.  From its more professional iWeb-like templates to its ease of creating pages, RapidWeaver 4 is sure to be an instant hit for people who want a simple way to create professional looking websites.

Make a Site.

It couldn’t be any easier. You simply click file > new project, and a new project will form. Once you complete that, whenever you want to add another page, you simply click the button in the top left hand corner.  It will ask you what kind of page you want – From Blog and Photo pages, to Blank and Contact pages as well. Simple as that. You can now choose from the abundance of themes that RapidWeaver has to offer, or you can download more themes form the Realmac website. Editing your site is also very easy and straightforward. You simply hit the edit button to edit the photos and text on the current page, and if you want to see a preview of your site, just click preview to see a version of your site as it were already online.

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Review: Elgato Turbo.264

Those involved in any kind of video work will be able to relate to the grueling chore of long encoding sessions, especially if you’re not on an exceptionally quick Intel based machine. Video encoding takes time, hogs your machines resources, and is a long and tentative task.

I’m lucky enough to own a powerful dual-core MacBook Pro now which makes encoding videos for my show an easy process. However on my old Intel iMac this wasn’t the case. Videos took an age to encode into different formats, while the process left something to be desired. Enter the Elgato Turbo.264, saving your sanity, and your wallet from having to shell out for a quicker machine for faster video encodes.

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